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The ultimate goal of every landing page is to have as many conversions as possible. Your conversion rates will depend on a number of factors, which is a double-edged sword. On the one hand, there is a lot to keep in mind, but on the other, there are also many ways you can improve your conversion rates.
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You've started your business – now, what's next? You've probably heard a lot of success stories about businesses that have instantly made tons of money. But the reality is much more different than you think. Starting a business and maintaining it isn't easy – in fact, some people fail in growing their businesses, so they end up bankrupt. It often takes years for companies to make profit, if they manage to stay open at all. If you've recently started a new business or planning to open one, yo...
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Your website is the headquarters of your entire online marketing scheme. It’s the first thing most consumers will find when they search for your business. About 70%-80% of all consumers claim that they check companies out on the web before purchasing products. Plus, 38% of consumers say that they leave websites when they have a poor design.
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Whether you are building a website from scratch or looking to redesign an existing one, the mockups play a crucial role. Many webmasters and businesses keep their focus on the features and functionalities of the website, but the design of the site is also very important and needs attention for success.
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Designing a website, even when given the structured steps offered by popular website builders, isn’t always easy. Often, it requires a trial and error approach, with flaws only becoming apparent later on. Usually, those can be tweaked or removed, but many sites businesses ignore basic design flaws – even when the consensus tells them it turns off readers and potential customers.
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Leading global stats portal, Statista published an in-depth report detailing the importance of social media in e-commerce. The fusion of these two disciplines is known as social commerce, and it's driving online sales like never before. Effective use of social media to promote, buy and sell products and services is having an outsized impact on global commercial activity. Digital technology in the form of top-tier social media platforms and e-commerce sites provides near unlimited coverage for co...
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In this day and age, businesses need websites in order to generate interest among potential customers. As more people go online to buy the things they want and need, a website can help keep them engaged long enough so they consider making a purchase.
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So, you have invested a lot of time in marketing and reaching out to the customers who have successfully landed on the landing page you intended, what next? Bringing your potential customers to the landing page does not ensure good conversions.
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It's not a secret that any modern business requires a well-executed website, one that is capable of establishing and even enhancing its image on the web. Since more and more people venture online and new generations of users can't imagine their lives without the Internet, there's simply no way around becoming successful without building a substantial online audience
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When you're trying to improve the user experience at your website, you follow all kinds of tips. You provide various features that are supposed to make browsing easier. You include calls to action and social media buttons. You include visually distinct elements, so your visitors won't get bored.
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