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Your website is the headquarters of your entire online marketing scheme. It’s the first thing most consumers will find when they search for your business. About 70%-80% of all consumers claim that they check companies out on the web before purchasing products. Plus, 38% of consumers say that they leave websites when they have a poor design. In other words, any business that wants to become successful in the market requires a high-quality website. So, if by some chance your company still doesn’t have a site, it’s time to change that. Considering the number of consumers that go online before making a purchase, not having a website leaves you excluded from the market, no matter what niche you belong to.
The best way to get a trustworthy website is to hire a reliable website design company. Luckily, the rather high demand for websites has led to the emergence of a broad range of excellent design companies, so you shouldn’t have any issues finding at least one good option. Just take some time to consider what exactly your needs are and find the company that will be able to provide you with the adequate solutions you need.
One thing is for sure - throwing together a generic website that doesn’t help your business get new leads is not a good idea at all. Your site must have a purpose and be user-friendly. Let’s take a look at some of the tips that can help you turn your website into a lead generation machine.
It’s always surprising how many small businesses choose confusing or difficult-to-remember domain names for their business websites.
Your domain name must:
In addition to the name itself, you should also focus on finding a domain name that’s got one of the popular extensions, including:
Less popular options, such as “.info” or “.us,” may confuse possible leads and make them choose one of your competitors. Make sure to leave dashes and other punctuation out of your domain name. And of course, keep it short – less than 15 characters is perfect.
Nevertheless, a lot of shorter domain names are already in use by someone. Therefore, you’re better off choosing a “.com” extension with a longer domain name than a more succinct name with a less recognizable extension.
In many cases, your home page will be the first thing a visitor on your site sees. That means it must be clear, attractive, as well as easy to read and navigate.
Your home page is like the cover of a book. It should be both welcoming and intriguing. You should have concise and compelling copy written that explains who you are and what you do.
You’ll also need original, meaningful images that sell your business. We’ll talk more about calls to action later, but your home page requires a clear CTA and an irresistible offer, as well. The CTA should appear above the fold for the best results possible.
If it’s been a while since you’ve researched keywords and optimized your page, it’s time to go back to the drawing board.
Google changes its search algorithm constantly. There are a lot of business sites that haven’t taken mobile optimization seriously – something that’s inexcusable considering that more than 60% of all searches happen on mobile devices.
It should also be a priority to optimize for voice searches. That means choosing long-tail keywords that are highly focused and specific. Make sure that the content on your website answers the most commonly asked questions about your business and products. You should also use Schema markup to ensure that it’s easy for Google, Bing, and other search engines to scan and index your site.
Another mistake that business owners regularly make on their websites is not thinking of every page as a landing page. Adding a CTA on each page is only part of the process. Each landing page should be specific to a typical search query. It is vital because it may be confusing if you try to pack too much information onto a single page. If someone comes to your site looking for tires, they shouldn’t have to wade through tons of content about mufflers and brakes.
According to HubSpot’s research, businesses with 30 or more landing pages show the best results in lead generation and organic searches. While 30 pages could be too many for your company, consider creating particular and specific pages that speak directly to a searcher’s needs and wants.
The tips described above are in no way the last word – there is always room for improvement, but these points at least can help you start moving in the right direction. Sit down with your web design agency and discuss these points with its team to find out the best possible solutions. You want your company’s site to become a full-fledged virtual assistant that will be online at any given moment, able to provide relevant information and generate new leads that will eventually convert.
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