4 Ways to Use Analytics to Improve Your Website Design
Most website redesigns start with opinions. Sometimes these opinions are accurate, while other times they aren’t rooted in reality. The danger of acting on opinions is that you never know when something is right or wrong. The better approach is to let the data speak. Analytics give you objective evidence. They tell you what visitors are doing on your site, where they're struggling, what's working, and what's being ignored entirely. The gap between what you think is happening on your website an...
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