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Aug 31, 2021 in Web Design Principles

Psychology in web design: how to convert users into buyers

The success of any case depends on if we do it with heart. And this rule, of course, refers to creative areas of work, such as web design. Moreover, the creative approach applies to market relations as well. People always want to sell something to someone or to buy something from someone. This process began to develop in ancient times, so there’s nothing wrong with that. And now marketing continues conquering new peaks. Especially by using psychological techniques if relevant.

Oct 07, 2020 in Web Design Principles

How to Design Web Pages that Drive Leads and Sales

Creating a website is relatively easy. However, getting relevant traffic to that website can cost a lot of money, time and effort – usually a combination of all three!

Nov 05, 2020 in Web Design Principles

9 Web Design Tips to Decrease the Bounce Rate

Within the first few seconds of landing on a website, the user decides if they wish to scroll further or exit from the site. A powerful web design is the one where the user is encouraged to stay on the site and not bounce to some other website instead. To create such a web design, here are a few simple tips that will improve the bounce rate tremendously.

Jun 23, 2021 in Web Design Principles

7 Tips for Designing the Best Healthcare Website

There is no doubt that today the website is an indispensable component in the promotion of every medical institution. 95% of healthcare marketing executives believed their company’s website was the primary driver of new business for hospitals. However, it should be remembered that its presence is not enough. The site must be properly designed and updated regularly. It should take into account the needs of the target audience and be easy to use.

May 10, 2021 in Site Maintenance

Tips and techniques to make sure an e-commerce website works flawlessly

The e-commerce industry has become one of the most competitive industries out there. Here, the speed of the website ad its performance play an enormous role. Today, it is not enough to only have an appealing offer. You have to put in a lot more effort if you want to stand out from the competition. You have to have a delicately planned and developed marketing strategy. But that is not all. You have to wrap it up into a visually appealing and useful tactic.

Oct 20, 2020 in Inspiration

6 Examples of Great SaaS Website Designs

With the ever-growing need for businesses to stand out in their various fields, it is becoming quite evident that business websites are simply more than just aesthetics. If your website is not geared towards raking in profit on a large scale, is it really working to your advantage?

Sep 14, 2020 in Web Promotion

6 Digital Marketing Tips for B2B Companies

B2B companies are investing more and more in digital marketing. It's no surprise, as 92% of B2B buying journeys start with an online search. B2B brands are using this to their advantage and turning to new means of promotion that will help them reach more potential customers.

Apr 16, 2020 in Web Design Basics

6 Landing Page Tweaks That Can Boost Conversions

The ultimate goal of every landing page is to have as many conversions as possible. Your conversion rates will depend on a number of factors, which is a double-edged sword. On the one hand, there is a lot to keep in mind, but on the other, there are also many ways you can improve your conversion rates.

Nov 04, 2020 in Inspiration

Top 5 Strategies to Make Your Business More Profitable

You've started your business – now, what's next? You've probably heard a lot of success stories about businesses that have instantly made tons of money. But the reality is much more different than you think. Starting a business and maintaining it isn't easy – in fact, some people fail in growing their businesses, so they end up bankrupt. It often takes years for companies to make profit, if they manage to stay open at all. If you've recently started a new business or planning to open one, yo...

May 18, 2020 in Web Design Principles

4 Web Design Tips to Turn Your Site into an Epicenter of Lead Generation

Your website is the headquarters of your entire online marketing scheme. It’s the first thing most consumers will find when they search for your business. About 70%-80% of all consumers claim that they check companies out on the web before purchasing products. Plus, 38% of consumers say that they leave websites when they have a poor design.

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