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So you have designed your first website, hosted it on the best web hosting platform, now what next? There are two things you can do – either take the site and rank it on search engines for the first page or allow it to wallow in the dungeons of forgotten websites.
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The best marketing tool business owners in the 21st century have is a website. Having a functional and appealing website is a great way for you to showcase the services and products your company has to offer. Keeping up with the trends in the world of internet marketing is essential when trying to keep your competitive edge.
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In today’s digital age where people depend on the internet for most of their information and communication needs, online presence and brand awareness go hand in hand. In fact, marketing experts agree that building a strong online brand is tantamount to making a good first impression with your customers. In other words, your brand represents you when you are not directly available.
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If you intend to start an online business, choosing between a dedicated and a shared web hosting plan is one of the key decisions you are going to make. It is not an easy choice because you first have to compare each plan against your current and future business needs before arriving at the right choice. A dedicated hosting plan is where you only have your website hosted on a server. On the other hand with a shared hosting plan, you are sharing a single server with others.
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It can take a lot of different shapes. It can look like a partnership, with a contract and all that jazz, or just an informal, mutual appreciation that often involves sharing one another’s posts. In simple terms, influencer marketing is a strategy that focuses on targeting a small set of industry influencers rather than a large target market.
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The internet is a forest of information, goods and services. There is fierce competition between companies to appear on the first page of search engines, to increase their visibility. The higher the rank a website achieves in the search results, the more traffic is generated into the website. For an e-commerce site, this translates to more sales, and for sites that purely post content it increases advertising revenue.
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Building an online presence takes more than just designing a business website and social media pages. You will also have to find a way to gain more visibility to stand out from the competition. Bloggers are now viewed by many consumers as honest voices who will speak the truth about products they have tried. Many buyers seek reviews by bloggers before deciding to purchase items. Engaging in blogger outreach can go a long way in building credibility and trust among potential clients.
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Nothing can be more annoying than waiting for a web page to load. Rather one would prefer navigating to competitor’s website. The speed of page plays a very critical role in website’s user experience. Many website owners still gives priority to sophisticated website design instead of focusing on website performance.
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The concept of web hosting is quite simple. Website content and information needs to be hosted somewhere, so it can be accessed throughout the world and by the billions of people trying to access it.
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Search Engine Optimization is a crucial aspect of modern web design. While SEO once revolved around keyword stuffing, repeating a specific term as many times as possible on a webpage, regardless of how this affected the quality of the overall content.
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