Because the purpose of any business website is to attract as many visitors as possible and increase brand awareness, Search Engine Optimization (SEO) ranks high on the checklist of every entrepreneur who is getting ready to be more active in the online sphere. However, SEO is no easy process and the update rate of Google algorithms, combined with the various content writing trends that come and go, make the job of optimizing a website very confusing. Contrary to common belief, good SEO doesn’t...
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