Four Factors That Can Increase Website Traffic

In today's digital age, the Internet is the main resource we turn to when accessing information. At the simple tap of a finger or the click of a mouse, we have what we need. But if you are a web developer, you need to think about how you can make sure that the site you've been working on for a long time gets noticed.

Here are four things to consider when developing a site to increase traffic for your client:

Site Design

The first thing that people will take notice of when they visit a site is the design. How a website is designed plays a huge role in how often people will want to visit it and browse its contents. Aesthetics, or how your website looks in terms of the color palette, font choice, as well as the images used can help engage visitors to look around your site, and contribute to the increase in your site’s traffic by sharing your page to their social circles.

Another thing that helps increase site traffic is how the site is designed. The page layout, the coding language used, and how user-friendly the site interface is can either attract or detract visitors to your site. If users find it hard to navigate your website, or are having difficulty finding the right links due to how the buttons were placed, they might just give up and look for similar content, products, or services elsewhere.

Mobile accessibility also helps drive site traffic. Most people are on their mobile phones nowadays, and so developing your site with cellular compatibility in mind can also help increase the number of people that access your site. Try talking to your dev team to create a mobile view for your site.

Domain Name

Ever wonder what the most popular sites like Google, Facebook, and Twitter have in common? You may not know it, but their domain names also have a lot to do with becoming household names. The best domain names are those that are memorable and can be said or spelled out easily.

When branding your site or creating a website domain, make sure to choose a name that’s easy to remember, is short (one to three syllables is best), and is easy to type out. A domain name is not a username. Avoid using special characters (yes, even numbers) since this can make it harder to remember.

Site Content

If site design is what hooks visitors, engaging content is what keeps them coming back for more. Aesthetics can only do so much in attracting an audience to view your content, or take advantage of your products and services. Sites have to be not just visually appealing, but also have ‘meat’.

Do a little research; think about who your target audience is, what their lifestyle is like, what they expect to get out of your website, and ensure that you gear your content to be congruent to their expectations.

Search Engine Visibility

Searchability is of utmost importance. In order for your website to gain more traffic, it has to land on the first few pages of the various search engines populating the Internet. Search engine optimization, or SEO, works because it helps increase your visibility online through a number of approaches: search indexing, crawling inclusion or exclusion, and even citations. SEO citations by the famed Loganix are one of the best examples of how SEO citations help drive traffic to websites.

Building and maintaining a site that can continuously attract and maintain visitor traffic can be achieved with a mix of these four factors. Keep these in mind when planning and creating a website for your business.