
Beyond Metrics: Why Web Designers Should Track Team OKRs, Not Just Website KPIs
Ask any web designer how they measure success, and you’ll likely hear the usual suspects: bounce rate, session time, conversion percentage. Those numbers matter - but they don’t tell the whole story. They show what happened, not why. They measure users, not teams. And that’s the quiet problem in modern design: creative teams are chasing metrics they don’t control, instead of aligning around goals they can actually move.
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