Why Images Are Important For Your Website

Whether your company is generating sales or inquiries, effective use of images will help your company attract a lot more traffic and hence conversions.

This is so because, three days later, people are likely to remember just 10% of the material they have heard, claims John Medina. On the other hand, three days later, individuals remembered 65% of the material if a relevant image was matched with that same information.

In this article, we will try to find out why images are so important for websites and how they help businesses climb search engine rankings and stand out from the competition.

Why Do Images Matter On A Website?

So why images? In addition to grabbing our attention, images have the ability to evoke strong feelings and captivate us. People will therefore become more emotionally invested and involved, viewing and clicking through your website if it has eye-catching images. According to a Skyward study, page views for content with pertinent images or infographics increased by 94% when compared to content without images.

By breaking up the content and aiding in the storytelling process, images enhance the user experience by presenting information in a more palatable manner. Enhancing the user experience with appropriate, content-related images, even if it is just handshake images, etc., will improve user retention and lower bounce rates. In this manner, you have a better chance of getting a user's information or turning them into a customer!

Bring Your Product To Life

Although content is obviously necessary to describe your goods or services, images aid in reiterating this information. Since 65% of people learn best visually, allowing your visitors to visualize your goods and services will encourage them to consider using them. This increases your chances of making sales, showcasing your brand, and creating a more memorable offering.

Additionally, 67% of consumers believe that a website's high-quality images are crucial when making an online purchase, per an Adobe survey. Also significantly different is using your own images instead of stock work images. While outlining every feature of a good or service is all well and good, using images helps bring your offering to life and fits our short attention spans. The human brain can process whole images the eye sees for as little as 13 milliseconds. Website images are far more effective than reading a paragraph.

Boost Your Search Engine Ranking

Did you know that images on your website can help with search engine indexing? In 2023, there will likely be 136 billion indexed images on Google Image Search, and by 2030, that figure could rise to 382 trillion, according to Photutorial's data. For SEO purposes, the captions you add to your photos contain additional content. The content will appear for both web and image searches if it is an authentic description of the image with a few extra keywords added, increasing your chances of being found.

What is the purpose of adding images to webpages? To keep visitors interested and to assist users in better understanding the content in order to inform and address their inquiries. Better user experiences are the outcome of all of these factors, and Google considers them to be important ranking factors. To further improve this, make sure your pictures are:

• Relevant to the content and serve a purpose;
• Authentic photographs as opposed to stock images;
• Appropriate file format for your website;
• Compressed to decrease the duration of page launch times;
• Compliant with ARIA Tags, Alt Text, and Image Title Tags.

Improve Accounts On Social Media

These days, social media is crucial for all businesses, and your position on all platforms is influenced by your imagery. Including images will help more people interact with your social media posts; a BuzzSumo analysis revealed that Facebook posts including images get 2.3 times more interaction than those without images. This is so because they set an emotional trigger that results in a reaction, say a like, a comment, or a share. In order to advertise your company and attract more customers, this interaction is important.

As a result, images are important on both your website and social media accounts. You can continue to engage users wherever they may interact with you by using the original imagery created for your online presence in your content marketing strategy. They will leave a lasting impression and improve your audience's comprehension of your company. It is true that a picture is worth a thousand words, and you can still use custom graphics to convey your point when there is a character limit or an image-based platform.

Conclusion

Images used in website design give you a lot more chances to draw in new users and increase conversions. They have the ability to demonstrate to prospective clients your professionalism and commitment to providing top-notch service in all that you do.