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To make your offer more appealing and motivate website visitors to take action, limit it by time. For example, if you’re offering a discount on a category of products, specify how many hours or days the offer is valid. However, if you include this information in small print, not everyone will notice it.
A great way to create the FOMO effect is with a countdown timer popup. You don’t need to hire developers for this, as some popup builders offer ready-made website countdown templates. In this article, we’ll discuss how to use countdown timers and how they can enhance your strategy.
A countdown timer popup is a form that includes an element with a timer. This form can be embedded in website content, floating, or overlaying the main content. You can use the timer both in subscription forms, which include input fields, and in informers, which contain only text and a CTA button leading users to the desired page.
A countdown timer is beneficial in both cases because:
Let’s explore ideas for using a countdown timer.
A sale is already a great reason to act quickly—after all, the offer is appealing, and many people will want to take advantage of it, meaning the product could sell out fast. To further accelerate the customer’s decision-making process, show how much time is left until your special offer ends.
Additionally, there’s an alternative approach. If you’re planning a major sale or offering exceptional deals, launch a countdown timer before the promotion begins. This will draw visitors’ attention and build anticipation for the upcoming event.
If you host a webinar, seminar, or similar event, grab your website visitors' attention by adding a countdown timer to a website form. Include a clear call-to-action encouraging them to register, so they can receive a reminder before the event starts.
This approach ensures higher engagement and helps your audience keep track of the event schedule.
A countdown timer is a great reminder to users about items left in their cart. If someone has selected a product or service but hasn’t completed their purchase within a certain time, you can send a popup with an offer of a small bonus to motivate them.
However, a bonus alone might not be enough. Specify that your offer is only valid for a short time — such as 15 minutes — and display a countdown timer. This can further encourage the customer to return and complete their purchase while the deal is still available.
By adding a sense of urgency, a countdown timer makes the shopping experience more engaging and impactful.
Here are a few important points to keep in mind when adding a countdown timer popup to your website:
However, avoid testing everything at once. By making too many changes in one experiment, it becomes difficult to determine which specific adjustment contributed to the results.
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