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Having a well-designed website is essential for any business that wants to remain competitive in the modern business environment. However, exactly what constitutes good web design is up for debate, as different web designers have their own ideas. However, by designing your website with search engine optimization as one of your most pressing concerns from the very beginning, you will steer yourself automatically towards the best practices that will make the biggest difference to your site.
A website that isn’t prominently visible in search engine results pages will struggle to get noticed over their competitors and will end up wallowing in obscurity until they get a handle on their SEO. Making it a core consideration from the beginning of the web design process will ensure that it isn’t an afterthought.
Ensure Simple Site Navigation
No consumer is going to waste their time on a website that is difficult to navigate. There are always other websites and alternative online services that consumers can turn to, so why would they struggle through a website that they are having trouble finding their way around?
Flash was once popular for website navigation but is now considered to be hopelessly outdated. There are ways of optimizing Flash for SEO, but this only adds more work for you. Instead, stick to HTML-based methods and ensure that, above all else, your navigation is easy to understand for someone who has never visited your website before.
Externalize Your Scripts
When a search engine is looking at your website, they will look at the HTML code. If you don’t externalize your CSS and Javascript scripts, it can appear to the search engines as if your website is bulkier than it needs to be. This will slow down search engine crawlers, something that they can penalize you for.
Produce Quality Content
One of the most effective ways of organically improving your SEO score is to ensure that you are publishing high-quality and worthwhile content to your website. Authoritative content will earn linkbacks from other authoritative websites. When this happens, your own SEO score gets a handsome boost.
When you are first designing your website and planning out exactly what sections will appear on it, try to plan out at least some of the initial content that will populate the different areas of your website. Make sure you are only publishing content that adds value.
Work With Professionals
If you aren’t completely confident in your ability to handle SEO, or web design more broadly, you shouldn’t be afraid of bringing in some outside help. The time that you spend flailing around, unsure how to improve your SEO, is the time that your business isn’t bringing in as much money as it is capable of.
In order to maximize your profits, increase your exposure, and enhance your conversions, working with a business like tengoldenrules.com, a Boca Raton SEO business, is often the best answer. Businesses who are experienced in enhancing the SEO of other businesses in your industry are the best choice.
SEO is far too important to be an afterthought in your corporate strategy. Any business with a website needs to pay attention to their SEO and take whatever steps they can to maximize their score. By making SEO a core aspect of your web design, you will ensure it is always considered.
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