Realistic Ways to Boost WordPress SEO

If your WordPress website is designed creatively with all essential designing elements but not optimized for search engines, it will never ever perform well in the search engine to rank higher and to get traffic as well.

WordPress is the most famous and reliable content management system around the globe to build business websites or blogs. But even with a CMS as simple as WordPress, optimization for a search engine can be a little bit tricky for beginners as most of the SEO guides on the internet are technical and hard to understand.

To make your life easier we have compiled a tiny but resourceful list of ways to boost WordPress SEO to assist beginners for making their websites search engine friendly.

First of all check the website visibility setting

If your new WordPress website or blog is not getting enough hits from search engines even after performing basic SEO techniques, you need to check the website visibility in settings as WordPress has a built-in feature that most of the developers use to hide websites from search engines while making changes in the website.

This feature allows you to perform basic editing work without making it public and make sure your website is visible to the search engines for indexing.

Just sign in to your WordPress account and go to setting and then reading option to view the website visibility setting whether checked or unchecked and then set it accordingly.

Use responsive & SEO-friendly themes

WordPress is one of the much-loved CMSs around the world because it provides loads of ready to use themes that can be used to set up a website or blog quickly.

Selection of a highly responsive and SEO friendly website theme for your brand or company will aid you a lot to easily get high ranks in search engines.

You can find appropriate WordPress themes (either free or premium) according to your individual needs effortlessly from the web to get things in your favor.

Personalize your URLs

Having your main or focused keyword in the URL not only makes your online presence easy to find but also enables you to secure visible position in search engine result pages.

URLs are also known as permalinks and these are the links or web page addresses that people use to reach a specific web page or website.

Wordpress allows you to modify the pages URLs with specific name or keyword that can help you secure high ranks in search engines like Google.

Below are the examples to make things clear for you:

Default Permalink: www.yoursite.com/?p=3423

Edited Permalink: www.yoursite.com/wordpress-seo-guide

Simply go to settings and then permalinks in order to choose a default setting for your URLs. You can also modify the URL of an individual post or page in editing mode.

Use SEO plugin and turn rel=”canonical” on

SE optimization has been made easier for WordPress users by providing numerous SEO plugins that one can easily find and install to keep an eye on essential SEO aspects of a website such as titles, description tags etc in order to improve SEO results. Wordpress plugins for SEO are free and paid as well that one can choose as per individual requirements.

Once a favorite SEO plugin has successfully been installed, remember to enable the rel=”canonical” tag for website pages and posts on as it helps the search engines to determine the unique source URLs of content on your WordPress blog or website that can keep you away from duplicate content issues.

Use no-follow attribute for external links

When adding some external links to your blog posts as reference, always mark them as no-follow as rel=”nofollow” is the attribute that tells the search engine spiders not to ‘follow’ the links added in specific posts as the reliability of those links is not guaranteed.

Google always advises the webmasters that they must set all unrelated links as nofollow as it can help them to prevent spamming activities on their sites.

Link your old blog posts in new if relevant

Interlinking is known as one of the best on-page seo techniques in order to reduce the bounce rate because old blog posts linked in a new one not only makes the site navigation better but also enable the readers to find something more from your site.

Always remember to add most relevant internal links to your new blog posts as they might come in handy to your readers to explore the topics in depth.

Image optimization

As images can play a vital role in getting improved rank in search engine pages, you must remember to optimize images that you are about to insert in your blog posts or web pages to make the content user-friendly and easy to understand.

Rename images with a unique name (it could be your focused keyword) and add relevant alt tags in order to make images appear in Google images. By doing so, you will be able to appear in search results via images if the content failed to do so.