Mobile UX Design: Crafting Effective Exit Intent Pop-Ups Without Sacrificing User Experience

Exit intent popups help to keep visitors on your website, but what happens when most of your audience is browsing from their smartphones? According to Statista, 77% of ecommerce sales come from mobile users. So, how can you effectively implement exit intent popups on mobile devices to make them stay?

In this article, we’ll explore strategies to create mobile-friendly exit intent pop-ups that prevent visitors from leaving and convert them into loyal customers.

Understanding Mobile Exit Intent Technology

The principle of exit intent pop-ups on mobile differs significantly from a desktop. On the desktop, the pop-up is typically triggered when the visitor’s cursor moves toward closing the tab or navigating away. But how can this functionality work on mobile devices, where there is no cursor?

Claspo popup builder offers several solutions to trigger mobile exit intent popups effectively:

1. Time-Based Triggers: Display the pop-up after a visitor spends a specific amount of time on your site.
2. Scroll Depth Triggers: Show your pop-up when a visitor scrolls to a particular depth of the page.
3. Custom Rules: Claspo allows you to set additional rules for displaying pop-ups, tailoring them to user behavior and preferences.

The Challenges of Mobile Exit Intent Pop-Ups

On a desktop, you can choose from different popup placements and layouts, such as a full-screen window, a shaded popup that dims the website content, a floating bar at the top or bottom, or even a floating window on the left or right. You can even add a launcher to your website to ?all the form. However, mobile screens are smaller, which limits the available placement options.

According to Google standards, pop-ups on mobile should not block all content. Otherwise it would negatively impact user experience. Design mobile pop-ups to make them concise, visually appealing, and easy to interact with. Include only the most important information and fields. Create a user-friendly layout that makes filling out the form quick and comfortable.

Claspo offers a preview feature that allows you to test how your pop-up works across different screen sizes directly within the editor. So you can make quick adjustments to the design and ensure it looks perfect on all devices before finalizing it.

Examples of Effective Mobile Exit Intent Pop-Ups

Consider creative ways to use mobile pop-ups to prevent visitors from leaving your site.

1. Showcase a special offer, promotion, or new collection to grab their attention. To make the pop-up even more compelling, add a striking image or a brief, engaging video that sparks interest and motivates them to take action.
2. Offer a discount on their purchase. All they need to get it is to leave an email address or phone number. This can motivate visitors to stay and finish their shopping and help you grow your email list. You’ll have an opportunity for communication and building long-term customer relationships.
3. Offer valuable material as an ebook, guide, or checklist, in exchange for the visitor’s email or phone number. This ensures they leave a trace by joining your email list. You’ll get a direct line of communication to build a future relationship with potential customers.
4. Leverage urgency and time constraints to capture attention. Offer a bonus (discount or free gift), and say how long it will be available. A ticking clock creates a sense of urgency and motivates visitors to take action.
5. Offer your online store visitors a chance to play a game and win. Suggest an opportunity to get a valuable prize, such as a discount, free shipping, or a tangible gift. They’ll try their luck and engage with your popup, you’ll have a chance to win them back.

With Claspo, integrating gamification into your popup strategy is effortless. You can choose from a library of gamified templates and customize them to match your website's design or create a popup from scratch. The drag-and-drop editor makes it simple to add a game block, allowing you to seamlessly incorporate interactive elements into your popups.

With exit intent pop-ups you can understand why visitors are leaving your site. By identifying what’s missing or why they aren’t making a purchase, you can improve the weakness of your company. This proactive approach can help reduce bounce rates in the future.

Personalize your pop-ups. If a visitor has items to their cart or wishlist but hasn’t completed the purchase, remind them with an exit intent pop-up. Display the items they showed interest in. Seeing those products again might trigger their intent to buy. To make the offer even more enticing, add a discount on those specific items, giving them an extra reason to complete the purchase.

Best Practices for Implementing Exit Intent Pop-Ups

To make your mobile pop-ups effective at retaining visitors without annoying them, follow these best practices:

1. Customize their display: Control when, where, and on which pages the pop-ups appear. Tailor their timing to avoid interrupting the user experience.
2. Personalize the content: Offer discounts on products they’ve viewed, items in their wishlist, or things already in their cart. This relevance increases the chances of conversion.
3. Test and optimize: Use A/B testing to find the most effective strategies for your audience. For instance, Claspo offers built-in A/B testing functionality, automatically providing you with insights to fine-tune your approach.

Conclusion

Exit-intent pop-ups on mobile differ from those on desktop due to limited screen space. This means you need to carefully consider the content and ensure the pop-up is easy for visitors to interact with — whether it's reading, filling out a form, or closing.

Testing your design early is crucial. It’s convenient if your popup builder offers a preview function for different screen sizes, like Claspo does. Additionally, you can experiment with various designs and motivators through A/B testing to find what works best for your audience. Apply our tips to ensure your exit-intent pop-ups on mobile help retain more customers and drive higher conversions.