Mistakes That E-Commerce Websites Still Make in 2022

Source: https://unsplash.com/photos/OqtafYT5kTw

The internet has turned the world into a large, boundless digital market. It allows consumers to browse and compare businesses seamlessly and enables companies to reach the masses like never before. This also means that competition in this online market is more cut-throat than ever: even the most minor mistakes can turn consumers away to look for better alternatives. Businesses claim exclusive space on the internet through their websites, and in this article, we’ll see what practices turn audiences away from them.

1. Not Having Concise Product Specs

Forcing keyword incorporation in websites can make them overlook a critical aspect of product pages: concise information. Newer businesses and websites still make the mistake of writing lengthy, keyword-stuffed paragraphs that compliment their product instead of describing it. To make matters worse, they include it above or before the product specifications section. This approach is detrimental in a number of ways.

Firstly, if a prospect wants to search for specific qualities in your product, they won’t find it easily. This can make them lose interest and opt for well-designed and easily navigable competitor websites instead. Secondly, such an approach only caters to individuals who are already interested in your product; for example, your product page won’t convert any new prospect into a customer. Individuals looking to compare products across different brands will lose interest in yours if they can’t find anything that makes it stand apart, even if your product itself is superior in real-time.

If you’re making the same mistake, rectify it as soon as possible. Having your product specifications in four to six bullet points right beside your product picture is an efficient approach: everything stays visible, and the user doesn’t have to scroll.

2. Not Having Client Testimonials

Your website needs to act as a platform that has your products, descriptions, contact information, and customer reviews. This is to make sure that when a viewer lands on your website, they do not leave it to search for information on social media or elsewhere, as that can allow competitor ads and posts to distract them. Not having client testimonials on your home page will serve you badly.

In this regard, your website does not need to quote every piece of customer feedback. Instead, it’s in your best interests to incorporate a banner of some of the most detailed reviews you have on the homepage. Make sure they’re easily scrollable manually as readers have varying reading speeds that automatic review switching does not cater to.

3. Bad Graphics

A website is more than a functional catalog of your products – it is your brand’s stage. Visuals are key to winning audiences in this era, and many websites still opt for low-quality images, inconsistent or no branding elements, amateur outlooks, and lousy color schemes. This is not only unpleasant in the visitors’ eyes but makes them perceive your website and products as not credible – a fact that’s backed up by research and statistics.

From high-definition photos and videos to professional fonts in the relevant color palettes, there are numerous ways in which you can improve individual elements. However, building an aesthetic from scratch is time-consuming and doesn’t always yield the right results. For this reason, businesses need to invest in web design services that cater to everything from visuals to performance. If you’re based in Australia, you can check web design Sydney to familiarize yourself with Five by Five’s work in this regard.

4. Overlooking the Blog Section

Paid advertisements only do so much, and visibility in search engine results is crucial for organic traffic. These depend on SEO and keyword incorporation. However, no matter how well-informed you are regarding keywords, there are only a few you can naturally incorporate into your website if you don’t have a blog. Many businesses still overlook a blog section thinking that it’s not relevant to their products. But this approach can let their competitors beat them in search engine results relevant to their niche.

Filling product pages with keywords instead will likely be recognized by Google’s algorithm as spamming. In contrast, relevant, high-quality blogs can let you target individual keywords efficiently. Good content will further increase the traffic to your domain and make consumers perceive you as credible and knowledgeable.

Endnote

Having the right website is key to retaining customers. No matter how good your products and services are, your prospects may only be able to purchase them through your website, especially if you only operate online. You need to ensure that their browsing and purchasing journey moves as smoothly as possible.

Ensure your website is professional, understandable, well-designed, and easy to navigate. Techniques like SEO are also crucial to enhance your visibility. It’s in your best interests to get expert services whenever required, as you will likely see positive returns on your investments if you do so. In contrast, amateur attempts will cost you a good customer base. Analyze your website as soon as possible, get customer feedback, and compare it to competitors to see how well you are performing.