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The world of web design is all about finding clients that can do two things: provide consistent work, as well as a solid network to receive recommendations from. Perhaps one of the best places to look in both of these regards has to be the wedding industry, which is not in the multi-billions, but one that’s all about relationships. And if you’re looking to enter a new client-base, then this might be a good route to go. Here’s how:
If you’re sincerely interested in the wedding industry as a client, then establishing quality relationships early is a must. Not only will you be able to lock-in a fair amount of work early, but potentially be able to tap into their growing network, especially since the wedding industry is all about networking. And if this is something that could be intriguing for your business, then it might not be a bad idea to get yourself situated for outreach.
First and foremost, if you’re going to be establishing connections with those in any industry, you have to make sure your brand comes from an authentic place. According to Adweek, 91 percent of consumers want brands they follow to be authentic, and for your design company, that means going beyond just marketing what problems you can solve, but why you want to solve them. Not only will this help you a tremendous amount in the long run, but you’ll additionally have the comforts of knowing that anywhere your brand is, it will be well received.
Once you know what you’re going to present to others is established, it’s time to start looking into what potential clients you want to reach out to and why. Bear in mind; these should be folks that match your brand’s principles, knowing that a mutual relationship will provide great results for you both. And whether that be establishing something with a planner, hotel, or even a caterer, go after people that interest you, as that’s always what’s going to get things going on the right foot.
With so many different players in the wedding industry, it can be difficult to decide what type of partners are really worth your time. After all, as noted by The Knot, with weddings on average costing around $35,329, it’s no wonder that a lot of people want in on this field. However, finding those who you feel are matching the ethos of what you’re trying to deliver to the wedding industry is crucial.
To begin your research, make a list of all the wedding companies that you feel are doing something interesting. Believe it or not, there’s quite a bit of innovation happening in this field, with a lot of people finding ways to offer customers a much better experience. For example, the wedding dress company Azazie is able to offer customers a custom bridesmaid dress direct to consumer for a fraction of the cost. All-in-all, look out for those that you feel are offering a service that makes weddings a better place, as that’s going to be the people you have as the strongest partners.
Finally, as the wedding industry is all about the destinations to get married, it’d be wise to think about possibly traveling to some spots you consider prime for weddings. Not only is this a great excuse to get out of town, but proven to rake in some serious money. According to US Travel, for every dollar spent on travel, an average of $9.50 is seen in return. And if those numbers sound good to you, then it might be time to invest in some travel.
Make a list of the wedding destination spots you’d like to visit, too, as well as what type of clients are going to be there. Try to get your outreach done early, as you never know what their schedules could be like, or even if their business is open in the offseason.
Regarding affordability, it might be wise to look into business credit or even a loan; because as long as you’re responsible for the terms, this investment could be well-worth the upstart. Overall, traveling to meeting wedding partners need to be something that you feel comfortable investing in knowing you’ll get a good return. As this industry can be incredibly worthwhile to venture into, it’s also one that you need to have a passion and excitement for.
What are you most excited about in entering the wedding industry? Comment with your answers below!
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