7 Tips for Building a Site That Converts Users

It's great to build a gorgeous website with high-quality graphics and the best products. This might bring people to your site. But if you want website visitors to become customers, focus on increasing conversions. There are a few things that any website designer can do to increase your potential for conversions while creating a website.

1. Connect It with Instagram

Every website should have social media connection, but for ultimate engagement, us an Instagram-integrated theme. It will showcase your Instagram photos in the footer and/or sidebar of your website.

Instagram receives more engagement than any other social platform; therefor, if you want to increase engagement on your websites, this is a match made in heaven.

An Instagram-integrated website only makes sense if you maintain a consistent presence on your account. Post at least daily for optimum results. You’ll also want to engage with followers to generate interest in visiting your website. Compelling content on Instagram will convince users that they want to buy something, and the integration of these two platforms makes it that much easier.

Most businesses don’t have time to maintain a strong presence—it takes hours to get good engagement! So, they use automation to maintain a strong presence on both Instagram and their website. If you want to test out this theory, you can always get Instagram automation free for 3 days with SocialCaptain to see the results for yourself.

2. Focus on Landing Pages

Most of your marketing efforts will involve convincing potential customers to click from a social media page, blog post, or advertisement to a landing page on your website. For that reason, your landing page design should be given priority.

The solution to converting landing pages is relevance. “Increase the relevance of your landing pages—and get more conversions—by being mindful of who your audience is and the message you’re trying to convey,” says a MailChimp article. “If you operate a clothing business, for example, you could build several different landing pages with content tailored to customers who live in a specific part of the country.”

If you’re ever in doubt about the potential success of a landing page, run A/B testing to determine whether or not everything will work well and your consumers will react positively to each page.

3. Prioritize Calls to Action

Website visitors who make a converting decision like being told what to do. If you’re hoping to increase sales or create loyal customers, use calls to action that projects that.

A good call to action (CTA) will have a sense of urgency and a simple action involved. For example, you could say “Sign up for free today,” “Join now,” or “Learn how to save money today.” Each of these examples promises the user something compelling with a seeming time limit.

Make your CTA stand out from the rest of your website as well. The most compelling CTA buttons will look like an actually button they can push. (People can’t resist clicking a button!) It’ll be brightly colored and placed somewhere where your potential customers can’t miss it.

Above all, if you’re going to promise your users something, keep that promise. Don’t offer to save them money if you can’t and don’t promise an informative piece of content if you don’t have one.

4. Speed It Up

Humans are becoming less patient—when you have a world of information at your fingertips, why would you wait for anything? Unfortunately, this demand for speed translates into what users expect on a website.

Research shows that it takes about 22 seconds to load the average website on a mobile device, but 53 percent of users will abandon a page if it takes longer than three seconds to load. Prioritize website speed to make your customers happy and increase your potential sales. It’s the only way to stay ahead of the competition.

“If you know that you’re better than the industry standard load times for 2018, then you’re going to be better than most of your competitors,” says a report from Mach Metrics, encouraging website builders to remember that “a one second delay in webpage time equals a 7% reduction in conversions, 11% fewer page views and 16% reduction in customer satisfaction.”

5. Make Your Unique Value Proposition Clear

“What are the reasons customers should buy from you? Is it a money back guarantee? Free shipping? Find what yours are and make it clear,” says expert marketer Neil Patel when discussing gaining faster, more reliable conversions on your site.

According to Patel, it doesn’t have to be flashy or creative—it just has to be succinct. He discusses Helzberg Diamonds, an online retailer that uses a simple bar across the top of the page promising free shipping on orders over $149. It’s a unique, highly valuable offer that their customers aren’t likely to find on a competitor’s page.

6. Use Testimonials

If you want a quick, but highly effective method for increasing conversions, rely on the power of testimonials. According to the latest word-of-mouth marketing statistics, nearly 90 percent of customers rely on the opinions of others when making a purchasing decision.

Encourage satisfied customers to leave a review, letting them know that it will be publicly posted on your website. The great experiences of others will help turn consumes into customers. For example, on Plixi, when you guys to buy automatic Instagram likes – they feature happy client testimonials as social proof.

7. Make Your Website Findable

According to the optimization tool OptinMonster, “keeping the search engines happy” is one of the most important aspects of building any website. SEO algorithms will determine whether or not your website is worthy of top search results, and optimizing it as such is your best bet for becoming visible to organic search.

You’ll first need to download plugins like Yoast SEO and other optimizing plugins. Then, curate a strategy for making your website easily searchable. It might include link building, keyword use, social media marketing, and more.

“There are a lot of factors that come into play on a website to make your search engine dreams come true, but they are all worth it in the long run,” OptinMonster promises.

Like SEO tactics, higher conversion rates require research and stalwart efforts. Building the website is only part of the battle. You must also focus on marketing and maintaining engagement in order to keep up the conversion momentum. Together, all your efforts will play out to provide a holistic approach to marketing and website success.