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Digital marketing gives business owners the opportunity to track their performance unlike other types of marketing. There are thousands of SEO metrics but it's impossible to manage them all. You need to recognize the ones that really matter. The good thing is that webmaster have access to lots of free and simple tools that include Google Analytics, Ahrefs and Search Console.
There is nothing wrong with hiring an SEO expert. It’s common for different professionals to hire experts that specialize in their respective fields. For instance, a lawyer will prefer a law firm SEO specialist to a generalist. Here are the 7 SEO metrics you should prioritize in 2019.
1. Organic Traffic
Organic traffic indicates the number of site visitors via organic search. This is quite different from the traffic you get through paid SEO campaigns. It’s possible to tweak the time frame and see the direct impact of your SEO strategy over a specific period of time. Head over to the acquisition segment of Google Analytics and click overview to obtain this information.
2. Keyword Ranking
Conducting keyword research will reveal the relevant keywords in your niche. The ideal thing is to carry out keyword ranking once you've started implementing them. A dentist can discover the keywords that are driving traffic to his site once he starts using dental SEO services. Try to adjust your SEO plan if the keywords are not improving in rank as time goes on.
3. CTR
CTR is also known as click-through rate. This metric shows the percentage of visitors who clicked on your link because your pages appeared in search results. In addition, it will give you an insight into how your pages are performing in searches. A low CTR could be as a result of ineffective title tags and meta description.
4. Page Speed
The importance of page speed can't be underscored due to the fact that it's among Google's ranking factors. It's a crucial element in UX that influences ranking and conversion rate. Without mincing words, slow loading speed can result in a higher bounce rate. Take advantage of Google PageSpeed Insights to test your site and know how to speed it up.
5. Domain Authority/Page Authority
Google has certain criteria for estimating a site's credibility and they include DA and PA. These concepts were developed by Moz to estimate the authority of websites based on a scale of 1-100. DA is an intrinsic part of every successful link building strategy. Most site owners often find out certain issues which may affect their ranking when monitoring this metric.
6. Referring Domains
Referring domains is simply the number of high-quality domains that are pointing back to your site. Search engines are more concerned with quality than quality. It's better to have few backlinks from high-quality sites than 20 backlinks from just any sites which can hurt your SEO efforts.
7. Bounce Rate
Bounce rate is another metric you should focus on for your lawyer SEO strategy or other business. It will show you the number of visitors who failed to check other pages. In short, it means such visitors didn’t take any action.
This usually happens when your content doesn’t address visitors needs or falls below expectations. The purpose of each page will determine whether having a high bounce rate is an issue or not. A lower bounce rate will make it easier to achieve your digital marketing goals in the long run.
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