4 Things You Should Do to Improve Your Web Design

Creating a website that attracts and converts visitors is not always easy. As a matter of fact, it’s a challenge a lot of business owners never really seem to get over. Fortunately, with the wealth of resources available today to designers, creating an attractive and effective site can be done once you know what to look out for and where you can improve. Here are a few tips on how you can improve the quality of your web design.

Use the Right Fonts

Fonts have a much bigger effect on the audience than many people may think. They can do a lot to shape your brand’s images and affect your readers’ mood. Choosing the wrong font could make your site look unprofessional and could have a direct impact on your bounce rates, which will then affect how your site is ranked by search engines.

Luckily, doing the right amount of testing and understanding which types of fonts are more appropriate in certain situations will help you identify which fonts you should be using. There are also tons of free resources for great free modern fonts online that you can use for your projects.

Go Responsive

There was a time when mobile web design wasn’t even a thing. Then there was the age of stripped-down mobile sites that looked more like apps then anything. And now, we’ve officially entered the responsive era, where sites have to adapt to various platforms seamlessly.

This is becoming increasingly important considering that Google has made it clear that they will be favoring sites that are responsive when it comes to their rankings. So not having a responsive site will not only affect user experience, but it could eventually hurt your search engine results, so this is not something you should be taking lightly.

Simplify the Navigation

If you want a surefire way to frustrate your visitors, make sure that you make the navigation as clunky and complicated as possible and they’ll never come back. Try to keep your navigation elements to 7 or less to allow your visitors to move more easily through your website. Also, try to make your labels as descriptive as possible. You should also consider doing things like keeping your navbar fixed. All these tips will allow to retain more of your visitors and reduce bounce rates.

Improve Your Site’s Page Loading Speed

Page loading speed and performance are also factors that search engines have started looking into to judge the quality and ranking of sites, so it is very important that you make your pages as fast as possible if you want to both improve your results and overall experience. Doing simple things like compressing images and your html, css and javascript files will allow your pages to load faster. Tools like Gzip will allow you to do just that and will compress any css, java or html files that are bigger than 150 bytes. However, if you want to compress images, we suggest you use a photo editing tool like Photoshop so that you can compress images while controlling quality.

Web design is ever changing, and if you want to stay ahead of the curve and have a site that will not only be pleasing to the eye, but keep your readers interested while converting them into buyers, make sure that you follow these few simple tips.