As marketers we all understand the importance of search engine rankings. Around 85% of all web users search for web sites using a search engine, with many users not venturing past four or five pages of ...

These days, "link popularity" is the talk of the town in the search engine optimization community. However, the definition of link popularity, and how much effect it actually has on search engine rankings, is often misunderstood. What is Link Popularity? The theory goes something lik...

Does your site rank highly for keyphrases that no one searches on? If no one is searching on your keyphrases, it won't matter how highly your site is ranked on the search engines. Here's a technique for securing just the right keywords. W...

There's a lot of stuff posted on search engine forums and newsletters around the world about how companies who spam the search engines are unethical, and that it's important to hire only "ethical SEO consultants" or "ethical search engine ...

Wouldn't it be great if we could simply edit meta tags and get high rankings? For the past few weeks, I've been reading Stephen R. Covey's "The 7 Habits of Highly Effective People." One thing Covey discusses is the glitter of the "Persona...

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to prov...

Before submitting your site to search engines you should make sure that your meta-tags have all the information you want for your users to search, see and click. Doing your meta-tags right ...

A Search Engine Optimization Company can be an invaluable asset in your Internet marketing campaign. They specialize in knowing how to raise your search ...

A question on many Webmaster's minds these days is whether or not they should bother with optimizing their site to rank high in the search engines. We've discussed this in previous articles, and it always seemed to come down to a big "it depends." Howev...

If you are like me, you receive a daily onslaught of email and invariably you will receive such email from "so-called Search Engine Optimization services", making claims...