
The Data Gold Rush Is Coming to an End — Now What?
For the past two decades, businesses have been digging for digital gold. They converted into money every website visit, every click, and every half-second pause on a product page. All this data was mined, stored, and monetized. Third-party cookies could tracked users across the web. So that allows ad tech firms built billion-dollar industries around behavioral targeting. And businesses know that the more data collected the better decisions will be made. But now, the gold rush is ending.
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