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Keyword selection is one of the first steps in implementing a search engine optimization strategy. It goes without saying that if you select and optimize for the wrong keywords, your overall optimization campaign is worthless...
read more"Search engine" and "Web directory" are two different search services available to the Web community; although they are often mistakenly confused. Search engines have indices that are built up by robots or crawlers; whereas Web directories build up their indices through human editors. Many se...
read moreMost Web sites with a large number of pages are developed using dynamic server-side Web technologies such as Hypertext PreProcessor (.php), Java Server Pages (.jsp), Active Server Pages (.asp), ColdFusion (.cfm) and Perl. These technologies provide programmers with the tools to build sites so that ...
read moreInternal linking structure, as referred to by SEO, commonly known as Web site navigation, is a fundamental requirement for your end user and search engine spiders. Logical and intuitive navigation will assist your Web visitor in finding their way around your Web site effortlessly; and help increase...
read moreYou have built your site, optimized the pages for your targeted keywords and submitted your site to Web directories. The next step is to review your progress and make the necessary improvements. Monitoring your progress with various online reporting tools is a critical stage in your SEO campaign....
read moreSearch Engine Strategies Conference and Expo is an event that brings together most talented and famous Search Engine Marketing professionals in the world. This event is held several times a year all over the world, and is hosted by JupiterMedia and SearchEngineWatch.com. Danny Sullivan is the name b...
read moreOne search engine that really caught my attention at the search engine strategies conference in Chicago was Teoma. Teoma is the search engine that powers Ask Jeeves, also knows as the ask.com search site. Teoma has made several improvements to its engine over the past year or so that has drastically...
read moreThe bottom line for any marketing endeavor is return on investment (ROI). Search Engine Optimization (SEO) has its place within a company's online advertising budget. Rankings are only a means to an end. Most SEO campaigns produce a positive impact on ROI. Web analytics software gives you the neces...
read moreThe fundamentals of search engine friendly design apply to all types of sites, including e-commerce catalog sites. The beauty of the dynamic e-commerce catalog is that generating search engine friendly e-commerce catalogs is easy. This document will give you a walk through of a typical e-commerce st...
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